This morning I grabbed a cup of coffee, turned on my computer and logged on to a Twitter chat. As I followed along, I found a particular person’s perspective on social media very interesting. The idea that companies use creativity through social media to advance themselves in the industry seems to be a trend. Does social media hold that much power? I think so.
According to mediabistro.com, 94 percent of corporate companies use social media and 85 percent say they use it to gain more exposure. Companies find it so easy to become more involved in society and expand their audiences with the help from Twitter, Facebook, YouTube, LinkIn, Instagram, etc. They hold contests, promote products, and connect with their consumers, all online.
As a inspiring PR and marketing professional, I find social media the key to success for any company. Think about how much this generation uses social media. It is the mastermind behind my procrastination, millions of people are connected and it seems to be the new form of communication. The opportunities social media provides are in a way responsible for failed and successful businesses. These platforms have given companies access to the world. One click of a button and a companies message is shared.
It will be interested to see social media grow and what is next to come. Will it just keep getting better?
Check out this cool info graphic on social media and corporate businesses – http://www.mediabistro.com/alltwitter/corporate-social-media_b24077
Paige's Perspective 